Is this the next step in consumer-generated advertising?
A television commercial for the new iPod Touch from Apple, running since last weekend in the US and created by Apple’s advertising agency TBWA/Chiat/Day, is based on a mock-up commercial that 18-year-old Nick Haley from Warwick, England, created on his computer in one day last month.
It might be significant because it is perhaps the first concrete example of an amateur flick being implemented and used by professionals in that way.
News definitely started to spread after the New York Times first written about the story a few days ago. Since then more than 500,000 viewers watched the video on YouTube. One effect from this “success story” can already be predicted with high certainty: Even more wanna-be amateur commercials will clog sites like YouTube - and most of them of course will be just crap.
Anyway the money he got for his clip might now allow him to buy the 10,000 songs from Apple that fit on the gadget. See for yourself:
Click on the image for the jump (multimedia)
The clip created by Nick Haley
The Apple TV spot based on it
(high resolution version available on the Apple web site)
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