One of Sun Tzu’s maxims from his book The Art of War:
“If you are ignorant of both your enemy and yourself, then you are a fool and certain to be defeated in every battle.
If you know yourself, but not your enemy, for every battle won, you will suffer a loss (half and half).
If you know your enemy and yourself, then you will win every battle.
Sun Tzu, Chinese general and strategist ca. 500BC


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