Marketing research company K Zero has published some interesting diagrams on virtual worlds. The first visualizes the virtual worlds by registered accounts and their development since 2003. It also includes some virtual worlds currently in development.
The second diagram shows the involvement of companies and their brands within these virtual worlds.
While the diagrams are very informative we are missing quite a few virtual worlds on them - WoW being the most prominent one. Maybe these missing virtual worlds would have distorted the charts quite a bit, but put the leaders shown on the diagrams (Habbo, IMVU, WeeWorld, Stardoll, Second Life) into proportion.
The diagrams are also based on registered user numbers and - as mentioned in a previous post - we believe the more important figure for virtual worlds might be (maximum) concurrent users (CCU).
Click on the image below for the link
More information:
Second Life: Finally some useful numbers and it’s 20,000 not 2 Millions
K Zero web site
July 4th, 2008 at 14:01
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